ProductApr 1, 2026 · 5 min read

Surfyx: What Building a Surf App Taught Me About Distribution

Surfyx is a surf tracking app and social network. Building it taught me that distribution, not features, determines whether a product succeeds in a niche market.

ProductMar 11, 2026 · 7 min read

How I Use AI to Run a One-Person Product Studio

I maintain ~20 products solo. AI is not replacing my work, it is multiplying it. Here is how I use Claude and AI tooling to operate at impossible scale.

ProductFeb 10, 2026 · 6 min read

Building Software for Lawyers: UX Lessons from a Non-Lawyer

What I learned about designing legal software as someone who has never practiced law, and why outsider perspective might actually be an advantage.

ProductJan 25, 2026 · 6 min read

Risely: When a Product Finds Its Market by Accident

The story of how Risely stumbled into product-market fit through an audience I never designed for, and what it taught me about building with loose hands.

ProductJun 15, 2025 · 6 min read

Surfyx: Building a Social Network for Surfers

Surfyx is my first product as a co-founder. Here is why I built a social network for surfers and what building for a passionate community taught me.

ProductDec 30, 2024 · 7 min read

Eight Years of Building: From Side Projects to a Product Studio

The full arc from my first side project to a portfolio of 9 products. what changed, what stayed the same, and what I wish I'd known at the beginning.

ProductDec 12, 2024 · 6 min read

How I Maintain 9 Products Without Burning Out

The systems, boundaries, and hard-learned lessons that let a solo founder keep 9 products alive and growing. without working 80-hour weeks.

ProductDec 12, 2024 · 6 min read

How I Maintain 19 Products Without Burning Out

The systems, boundaries, and hard-learned lessons that let a solo founder keep 19 products alive and growing. without working 80-hour weeks.

ProductDec 30, 2023 · 8 min read

Seven Years Building: What I'd Tell My 2017 Self

Looking back on seven years of building web products, from Rome to the world, from first lines of code to 50K users. The advice I wish I had heard at the start.

ProductDec 23, 2023 · 7 min read

Solo Founder vs. Team: When to Stay Alone and When to Partner

After seven years as a solo founder building multiple products, I have strong opinions about when to stay alone and when to partner up.

ProductNov 23, 2023 · 6 min read

Open Source vs. SaaS: When to Give Away and When to Charge

After building both open-source tools and paid SaaS products, I have developed a framework for deciding which model to use.

ProductJul 20, 2023 · 6 min read

From Rome to the World: How Growing Up in Italy Shaped My Building

Growing up in Rome gave me something that no computer science degree could: a deep appreciation for craftsmanship, beauty, and things that last.

ProductDec 29, 2022 · 7 min read

Six Years of Building: The Power of Compounding Products

After six years of building products as a solo founder, the biggest lesson is that products compound like interest. each one makes the next easier and more valuable.

ProductSep 22, 2022 · 7 min read

Pricing Experiments That Changed My Revenue

The pricing experiments I ran across my products, what I learned about willingness to pay, and the counterintuitive results that reshaped my approach.

ProductMay 19, 2022 · 6 min read

Content Marketing for SaaS: What Worked for Aviation Infinity

A breakdown of the content marketing strategy that grew Aviation Infinity's organic traffic, and why most SaaS content advice didn't apply.

ProductDec 30, 2021 · 2 min read

Five Years, Five Products: A Solo Founder Retrospective

Five years of building products. Five active products. Multiple countries. Zero employees. Here's the honest retrospective. what worked, what didn't, and what I'd tell someone starting the same journey.

ProductDec 30, 2021 · 2 min read

Five Years of Building: A Solo Founder Retrospective

Five years, multiple products, zero employees. An honest retrospective on what worked and what I'd do differently.

ProductOct 21, 2021 · 2 min read

Trust and Safety in Peer-to-Peer Marketplaces

When strangers transact through your platform, trust is the product. Building Babonbo's safety systems taught me they're the invisible foundation.

ProductAug 19, 2021 · 2 min read

How to Expand Your Product to Multiple Countries (Practical Guide)

Geographic expansion isn't just translation - it's regulation, payments, and localization. Here's what I learned going multi-country.

ProductApr 22, 2021 · 2 min read

Moving to London: What Changes When You Join a Global Tech Hub

After building from the US-Mexico border and Italy, I moved to London. A global tech ecosystem changed my perspective on markets and ambition.

ProductMar 18, 2021 · 2 min read

The Family Travel Market Nobody Is Serving

Families with young children are the most underserved segment in travel tech. The needs are specific, spending is high, and solutions are fragmented.

ProductFeb 18, 2021 · 3 min read

The Cold Start Problem: Getting First Users on a Marketplace

No supply without demand, no demand without supply. Here's how I solved the cold start problem for Babonbo and what applies to any marketplace.

ProductDec 28, 2020 · 2 min read

Year Four: What a Global Pandemic Teaches a Solo Founder

2020 was supposed to be a growth year. Instead it became a survival year. The lessons are about resilience, adaptability, and the advantage of being small.

ProductOct 22, 2020 · 3 min read

Product-Market Fit Signs You Might Be Missing

Product-market fit isn't a single moment of revelation. It's a collection of signals - some obvious, some subtle. Here are the ones I watch for.

ProductJul 23, 2020 · 3 min read

Building Products During Uncertainty

2020 taught every founder that uncertainty is the default. The products that survived had the most adaptable foundations, not the best plans.

ProductApr 23, 2020 · 3 min read

Pivoting During a Crisis: How COVID Changed My Product Strategy

COVID changed my entire product strategy - from single-industry focus to diversified portfolio and from growth at all costs to sustainable operations.

ProductDec 19, 2019 · 3 min read

Three Years Building: The Compound Effect of Shipping

After three years and multiple products, the compound effect is real: shared code, transferable skills, and a portfolio greater than the sum of its parts.

ProductSep 19, 2019 · 4 min read

User Feedback Loops That Work Without a Research Budget

You don't need a UX research team to build great products. These feedback loops work for solo founders and small teams.

ProductAug 22, 2019 · 3 min read

Running Multiple Products as a Solo Founder

Most startup advice says focus on one thing. I run multiple products simultaneously. Here's why the portfolio approach works for bootstrapped founders.

ProductMay 23, 2019 · 4 min read

SaaS Pricing Lessons from a Solo Founder

I've repriced every product I've built. The lessons: charge more than you think, simplify your tiers, and never compete on price in a niche market.

ProductDec 13, 2018 · 5 min read

Year Two: How I Learned to Ship Faster by Building Less

In my second year building products, I learned a counterintuitive truth: shipping faster means building less. Fewer features, simpler architecture, more shipped products.

ProductNov 8, 2018 · 4 min read

The Travel Tech Opportunity I Kept Seeing

After building restaurant, travel story, and border crossing tools, I kept seeing the same gap in travel tech: the last mile of traveler experience was unserved.

ProductAug 30, 2018 · 6 min read

Building Bilingual Products for the US-Mexico Market

Building bilingual products isn't a translation problem - it's a design problem. Here's how I built English/Spanish products that feel native in both languages.

ProductMar 28, 2018 · 5 min read

Brojure: Turning Travel Content into Visual Stories

Brojure was a platform for creating visual travel stories. Building it taught me why beautiful products aren't always successful ones.

ProductFeb 22, 2018 · 4 min read

Why San Diego Is an Underrated City for Startups

San Diego isn't Silicon Valley, and that's its advantage. Lower costs, strong universities, and border proximity make it ideal for bootstrapped founders.

ProductDec 20, 2017 · 7 min read

Year One: 10 Lessons from My First Year Building Web Products

After one year of building web products, I've made every beginner mistake and learned lessons that no tutorial covers. Here are the ten that changed how I work.

ProductDec 20, 2017 · 7 min read

Year One: 10 Lessons from My First Year Building Products

After one year of building software products, I've made every beginner mistake and learned lessons that no tutorial covers. Here are the ten that changed how I work.

ProductNov 8, 2017 · 6 min read

Building Products on the US-Mexico Border

Living between Tijuana and San Diego means two economies, two languages, and two cultures. That duality shaped how I build products.

ProductJun 28, 2017 · 6 min read

The Tijuana Tech Scene Nobody Talks About

Tijuana has a growing tech scene most people don't know about. Proximity to San Diego and hustle culture make it a quiet startup hub.

ProductMay 22, 2017 · 7 min read

Comensalaqui: My First Startup Was a Restaurant Platform

My first web startup was a restaurant platform on the US-Mexico border. It failed as a business but taught me product building fundamentals.