Case study
Comensalaqui
Order homemade food from home cooks in your neighborhood. A marketplace that turns any kitchen into a virtual restaurant with built-in delivery.
Comensalaqui is a food delivery marketplace where you order homemade meals from home cooks in your area. Not restaurant food, real home cooking. Moms, abuelas, and independent chefs set up their own virtual restaurant on the platform, post their daily menu, and customers nearby order for pickup or delivery. Think Uber Eats, but for the lady down the street who makes the best enchiladas in the neighborhood.
For home cooks, the platform handles everything they need to run a food business from their kitchen: menu management, order notifications, delivery coordination, customer reviews, payments, and promotions. They set their own hours, cook what they want, and build a regular customer base without needing a commercial space or a big investment.
For customers, it's a way to find authentic homemade food nearby. You open the app, see what's cooking in your neighborhood today, read reviews, and order. The food is made fresh that day, not reheated from a central kitchen. Prices are usually lower than restaurants because there's no commercial rent or waitstaff to pay for.
As CTO, I built the platform from the ground up. The biggest challenge was delivery logistics for home addresses that don't show up on Google Maps (common in Mexico). I built a custom location system so cooks could pin their exact kitchen location and customers could track their delivery in real time.
Comensalaqui launched in the Tijuana region and created real income for dozens of home cooks who were already making great food but had no way to reach customers beyond their own street. It proved that a home kitchen and a good recipe is all you need to start a food business.